In baking and business I try to be sensibly ethical. Here’s the facts about my cakes and bakes:
- Always local free range and/or RSPCA Freedom Food approved eggs
- Local & UK fruit/veg, oats, vegetable (rapeseed) oil, flour, sugar & butter
- Fairtrade, UTZ, or organic cocoa and coconut
- Only natural extracts or very occasionally preservatives (as in dried fruit)
- No colouring
- UK made 80% recycled & mostly recyclable packaging
- All waste composted, recycled or incinerated. No landfill
- All taxes with good grace. No loopholes!
Sendmecakes grew out of my original artisan baking business, Lou’s Ladle, which I founded in 2004. Lou’s Ladle is registered with Ashford Borough Council Environmental Health Department, and holds a 5 Star Food Hygiene Rating. Sendmecakes is fully insured and is the online side of Lou’s Ladle.
It all began with me making and baking cakes, soup and smoothies to sell at local farmer’s markets, but soon a local coffee shop manager who wanted a new range of cakes for customers approached me. The challenge had been set so next I determined the criteria necessary to fulfil the highest coffee shop requirements:
- great taste & texture
- easy to transport
- many different varieties
On top of this, I added my own ethics and standards and after many trials, with much cake tested by family and friends (the strongest of critics!), my new range become a local success.
In 2013 I tried posting a letterbox cake to cheer up a friend, and it went down so well that Sendmecakes soon popped out of the oven! Since then I’ve been refining my range of postable artisan cakes and bakes. Customers & recipients say they are the perfect online gift for foodie friends and discerning cake-lovers.
I really hope you think the same. I’m constantly adding to the range so do keep checking back for new varieties.
p.s. Please email me at firstname.lastname@example.org with any queries.